artistic direction for the multinational paint company
artistic direction for the multinational paint companyartistic direction for the multinational paint companyartistic direction for the multinational paint companyartistic direction for the multinational paint companyartistic direction for the multinational paint company

artistic direction for the multinational paint company

Sirca S.p.A. is the historic Italian multinational that has been producing resins and paints for industry and craftsmanship for over 50 years. Sirca, which employs hundreds of staff and has dozens of locations worldwide, holds historic and recognized brands in the sector for their quality and variety of offerings, such as Polistuc and Technogel. The Sirca brand is synonymous with quality and professionalism, to the extent that in India it has become common to use "Sirca" as a synonym for "paint." Sirca has contacted HENRY & CO. to review the brand architecture and coordinate the rebranding process for the entire company.
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