EIKE EINFELDT . BRANDING-DESIGN

Concept and design for the digital world and traditional media: The web presence with website, apps, social media, and all printed advertising materials – ads, brochures, flyers... and business stationery are conceived and designed based on the brand design. I coordinate the collaboration with specialists from creation and technology. And I remain your point of contact, should you wish. I visualize the core competencies of your company and the positioning of your brands, thereby supporting your market success. I translate your vision, corporate culture, positioning, and the strategic concept of your brand or company into a visual appearance that works consistently across all media. Ideally, all stakeholders are involved in the project early on. The addition of experts means that excellent specialists are at work, capable of handling every task. It also means that we can save our clients unnecessary overhead costs. I develop the creation and oversee the production. Structured and transparent. 1. Concept 2. Design 3. Production I am a freelance art director, studied design in Hamburg, and learned how advertising works in Frankfurt. I have worked for 15 years in large, internationally operating advertising agencies, developing advertising, brand design, and communication design for many consumer brands and in the B2B sector. I have been part of the digital transformation from the beginning and have been managing print and digital projects for companies and consulting firms for many years.